How SuiteSpot Powers Targeted Prospecting and Books More Meetings with SMART Multifamily Data

Key Result Metrics

• 9/10 Overall Platform Rating
• Critical Data for Account-based marketing Segmentation (PMS, Unit Count)
• 1 Intuitive Platform for the entire Sales team

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Partner description

• Name: Gabe Forsyth
• Title: Business Development Manager
• Company: SuiteSpot
• Industry: Multifamily Technology / SaaS

SuiteSpot is an AI-powered platform that helps multifamily operators run maintenance and capital projects more efficiently. By intelligently orchestrating workflows, centralizing operations, and automating routine tasks, the platform drives down costs, protects assets, and elevates the experience for both residents and on-site teams. The result: leaner staffing, smarter decisions, and stronger portfolio performance.

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The Challenge: Identifying Multifamily Owner-Operators and Their Tech Stack

Finding accurate, multifamily industry-specific data was a significant hurdle for SuiteSpot’s business development team. Generic data providers lacked the detailed filters needed to target the multifamily market effectively, leaving the team to waste time on manual searches with poor results.
The inability to reliably identify which Property Management System (PMS) a company used made it impossible to execute their targeted Account-Based Marketing (ABM) strategy, causing them to miss key opportunities.

• Inability to identify target companies by their specific Property Management System (PMS).
• Lack of accurate data on unit counts for proper account segmentation.
• Generic tools that were not built for the nuances of the multifamily industry.
• Wasted time verifying poor-quality contact information from other sources.

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The Solution: Precision Prospecting with the Multifamily Industry’s Best Database 

SuiteSpot chose Smart Apartment Data for its unparalleled focus on the multifamily space. The platform provided the specific data points—like PMS and unit count—that were critical for segmenting accounts and personalizing outreach, directly addressing their core pain points.

Gabe Forsyth: “It’s the best industry-specific database for multifamily. For vendors in the multifamily industry, I would recommend Smart Apartment Data as the best option.”

• Targeted Search by Property Management System (PMS) & Unit Count
• Accurate Contact Information (Email, Direct Phone, LinkedIn)
• Custom Reporting for Sales Call Preparation
• New Construction & Technology Vendor Data

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Results and Impact

Strategic ABM and Maximized Prospecting Efficiency

• Before (Inefficient): Manual verification, inaccurate PMS data, untargeted outreach, low meeting conversion.
• After (Empowered): Confident ABM segmentation, personalized messaging based on accurate tech stacks, higher email deliverability, more booked meetings.

Quantifiable Results

• Data Accuracy: “Unit count is almost always accurate; PMS data is correct 9 out of 10 times.”
• Efficiency: “Eliminates wasted time on poor-quality accounts, allowing BDRs to focus on outreach.”
• Strategic Advantage: “Mandatory reporting feature ensures our Account Executives are perfectly prepared for every sales call.“

Gabe Forsyth: “The data accuracy on property management systems and unit counts is excellent. The support and overall service are great, and they are always working on new features based on our feedback.”

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Ready to Transform Your Multifamily Prospecting?